Use cases
Eight catalogue problems, and what Fuse does about each
Scan for the one costing you publishes this month. Each opens a full page: what goes wrong today, how it runs in Fuse, what you get and how to measure it.
Group 01
Ingest and reconcile
Get supplier and system data in, then stop the same product living four lives.
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Supplier onboarding
Onboard a new supplier in days rather than weeks
Fuse reads the file or the API, infers its structure, proposes the mapping to your model and flags blocking errors before they reach the ERP, the PIM or the shop.
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Duplicate detection
Catch duplicates before they become commercial inconsistencies
Fuse compares identifiers and mapped fields, surfaces the records that describe the same product, explains the proposed match and keeps the source trail.
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Product golden record
Build one product truth without replacing your systems
Fuse reconciles ERP, PIM, supplier and team data, applies the priorities you set, and produces a traceable record every system can read.
Group 02
Speak one product language
Noir, Black and NOIR should not be three filters on the same shop.
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Attribute normalisation
Make every supplier and every channel speak one product language
Fuse converts source values into the reference lists your business uses for units, colours, sizes, materials, dimensions and technical characteristics.
Group 03
Sell from complete content
Technical fields in, commercial copy out, with people on the claims that matter.
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Commercial content
Turn reliable technical data into content that sells
From validated fields, Fuse drafts descriptions, bullet points, structured attributes and channel titles, with people reviewing the claims that matter.
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Catalogue localisation
Localise the catalogue for each market, not word for word
Titles, descriptions, attributes and categories move into the locales you configure, with local units, your own vocabulary and every untranslated field flagged.
Group 04
Publish without rework
Check the row against the channel's rules, then export on each destination's cadence.
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Marketplace feeds
See what a channel would reject before you send it
From one golden record, Fuse builds the feed each channel expects and reports the non-conformities, product by product, before publication.
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Omnichannel synchronisation
Keep ERP, PIM, shop and marketplaces on the same version
Validated changes leave Fuse immediately or on a schedule, over files, REST or a connector, with success, error and retry reported per destination.
Which of these is yours?
Name the feed, the range or the channel behind it. We will show you where it fails and what Fuse does about it.